Lux Research Identifies Budding Opportunities in the $12 Billion Cannabis Industry

“The cannabis industry will continue to grow. North America’s favorable environment includes Canada’s recent cannabis legalization, the state-by-state U.S. regulations, and Mexico’s approval of medicinal cannabis,” said Joshua Haslun, Ph.D., analyst at Lux Research and lead author of the report. “Many other countries have begun to enact favorable cannabis regulations, but the evolving industry makes differentiating between opportunities and pitfalls difficult. The opportunities lie in innovative technologies that are readily adaptable to the cannabis industry, such as novel and sustained delivery methods, product testing, genetics and trait development, and consumer packaged goods.”

According to Lux, the cannabis value chain is divided into four segments: cannabis cultivation, distribution, processing, and consumer products. This new report breaks each segment down into categories to provide deeper insights into both opportunities and barriers. Below are some of the opportunities Lux identified:

Segment: Cannabis cultivation