Legal marijuana is one of the fastest growing industries in North America right now, and there’s a very good chance it’ll stay this way for at least a few more years. Having generated $12.2 billion in global sales last year, per Arcview Market Research and BDS Analytics, legal pot sales are expected to surge to more than $31 billion worldwide by 2022.
This rapid growth has been the impetus behind aggressive capacity expansion initiatives and consolidation since the beginning of 2018. But it’s also gotten the full and undivided attention of the traditionally slower-growing food and beverage industries, which are always looking for ways to enhance top-line growth and bolster profitability.
Brand-name partnership opportunity pick up for pot stocks
The potential of partnering a brand-name company with a world-class cannabis stock was first noted in October 2017, when Modelo and Corona beer maker Constellation Brands made the