Not Just Smoke And Mirrors: 9 Women Shaping The $16.9B Cannabis Industry

When the 2018 Farm Bill passed, making hemp and CBD legal (so long as it contains less than 0.3% THC by weight), explosive consumer growth followed. According to a study by
first-time cannabis users increased by 140%, and women, with an estimated
$40 trillion in global consumer spending
under their control, made up 38% of all cannabis users in the United States.

This has created a gold rush of companies infusing CBD into products targeted at female consumers, like sunscreen, lipgloss and lubricant with aphrodisiac properties. But it’s also opened up a pathway for ancillary businesses across the supply chain, point of sale, wellness, venture capital and technology. And, interestingly, many of the power players behind these companies are women.

Here are 9 female entrepreneurs that are shaping the future of

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