Former Denver Broncos running back Terrell Davis, who trained by running with tractor tires strapped to his waist and all that, has an easy marketing hook for his new cannabis ‘athletic recovery’ drink; if I am wrong, then why do I have two Super Bowl rings and a spot in the NFL Hall of Fame?(1)
It sounds ridiculous when it’s so on-the-nose, but that kind of strategy is common because it works. It is why athletes lend their name to products, and why friends of athletes want them involved in companies. As is happening with this Defy beverage, which touts that it contains cannabidiol (CBD) extracted from the marijuana and is being pushed by David, a friend of the CEO.
The bad news: there is no way this is an anti-inflammatory
Defy claims that this cannabidiol-infused drink is an anti-inflammatory. We are talking about a marijuana extract here, and “medical”