Valentine’s Sales Trends for Cannabis Lean Towards Gifting Categories

Cannabis sales tend to jump for the holidays and while Valentine’s Day isn’t a big holiday for dispensaries, there is still enough of an increase to watch. The California home delivery software company Eaze confirmed that last year sales jumped 20% for the holiday and the company said it expects a similar increase this year.

Data from Colorado-based compliance software company Flowhub found that Valentine’s Weekend in 2018 saw a 22% increase in total sales year over year and a 42% increase in edibles sales year over year.

The Washington-based cannabis analytics platform Headset said its data only showed a 7% increase in sales for last Valentine’s Day versus bigger holidays like Green Wednesday (the day before Thanksgiving) where sales jumped 59%.

Headset noted that the trend in cannabis shopping for the holiday is more in line with gift giving versus other holidays where the cannabis purchases are more celebratory

... read more at: https://www.thestreet.com/investing/valentine-s-sales-trends-for-cannabis-lean-towards-gifting-categories-14861879

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