Valentine’s Sales Trends for Cannabis Lean Towards Gifting Categories

Cannabis sales tend to jump for the holidays and while Valentine’s Day isn’t a big holiday for dispensaries, there is still enough of an increase to watch. The California home delivery software company Eaze confirmed that last year sales jumped 20% for the holiday and the company said it expects a similar increase this year.

Data from Colorado-based compliance software company Flowhub found that Valentine’s Weekend in 2018 saw a 22% increase in total sales year over year and a 42% increase in edibles sales year over year.

The Washington-based cannabis analytics platform Headset said its data only showed a 7% increase in sales for last Valentine’s Day versus bigger holidays like Green Wednesday (the day before Thanksgiving) where sales jumped 59%.

Headset noted that the trend in cannabis shopping for the holiday is more in line with gift giving versus other holidays where the cannabis purchases are more celebratory

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