Brave revelers who packed into Times Square on Dec. 31 were drawn by the glamour of the iconic ball drop, but most of them were unaware that also high above them an arguably more significant event was happening.
For the first time during the New Year’s Eve extravaganza, cannabis brands advertised on several sprawling LED billboards. The campaigns were made possible, in part, by a provision in the Farm Bill, which President Donald Trump signed into law last month. The bill removed hemp — a strain of cannabis — from the federal government’s controlled substances list. Cannabis industry insiders expect the legislation to have a major impact not just on brand marketing, but product development, education initiatives, health care, the economy, and more.
“It’s a tremendous development,” said Chris Husong, director of sales and marketing at Elixinol, a manufacturer of CBD oils that come from hemp. “Hemp alone in New York is going to be huge — the crops that are going to
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