Lift Co. kicked off its annual cannabis conference at the Vancouver Convention Centre yesterday (January 10). The Toronto-based media and technology company organizes events across Canada showcasing popular and up-and-coming weed professionals and their businesses.
The expo, which highlights over 200 exhibitors from around the world, is considered to be one of the largest of its kind in Canada, playing host to thousands of curious consumers and investors.
As a result of the country’s latest legislative shifts around cannabis, Health Canada placed stringent limits on advertising and branding weed products, making these education and brand activation opportunities increasingly important to the fledgling legal industry.
The weekend-long expo launched with its fourth annual Lift Co. Business Conference (LCBC)—an industry-focused day of expert panels and forward-looking presentations.
One of the more popular segments, featured for the second year in a row, is called “Big