A cannabis consumer survey commissioned by California-based Eaze Solutions supports what many licensed marijuana businesses in the Golden State already know: They’re losing market share to illicit companies that don’t care about regulations, and the main reason is cheaper prices.
The study, conducted July 6-12 by New Jersey-based Marketview Research Group, collected responses from 1,419 California marijuana consumers and another 331 in Colorado, according to Peter Gigante, head of policy research for Eaze. The San Francisco-based company runs a website and smartphone app through which consumers can place delivery orders for cannabis.
Among the findings:
- Eighteen percent of California respondents made a cannabis purchase from an unlicensed business in the previous three months, and 84% of those are “highly likely” to buy from that source again “due to the illicit market having cheaper products