BDS study reveals evolving habits of cannabis consumers

BOULDER — Cannabis users are focusing on issues such as dosages, quality control and the best ways to consume measured amounts of cannabis, according to a new study from BDS Analytics.

“There is enormous innovation potential ahead,” said Linda Gilbert, managing director of consumer insights for Boulder-based BDS Analytics, which shared some of the data with BizWest.

Linda Gilbert

BDS found that, of people who consumed cannabis via edibles (Gilbert said that edibles are the product that most accurately reflects dosage information) in the past six months, 25 percent said they preferred lower concentrate products that are portion controlled. Nineteen percent of users who consumed edibles said they like to nibble on a higher concentrate product during the day.

The study surveyed more than 11,600 U.S. adults, aged 21 or older during the first quarter of 2018. Of those, 1,576 are consumers

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