Having a background running an electronic-cigarette company proved to be a big asset for Mark Scatterday, the CEO and co-founder of Phoenix-based Jupiter Research, a manufacturer and distributor of cannabis vaping technology.
But not exactly in the way one would think.
Instead of enabling him to transfer the knowledge he’d gained as senior vice president of manufacturing and product development for NJOY, a pioneering developer of e-cigarette technology, to the cannabis side, Scatterday’s insight told him that was the wrong move.
When Scatterday launched Jupiter with friend and business partner Bob Crompton in 2015, cannabis customers were implementing the vaping technology used in e-cigarettes and tobacco. The medical- and recreational-marijuana industries were just taking off.
However, the wick-and-coil device