For a brief moment last month, it appeared Target was on track to change the course of cannabidiol sales in the United States. But it turns out plucky Lucky’s Market is the national retailer disrupting the status quo.
The Colorado-based natural foods chain with backing by grocery giant Kroger Co. is now selling a selection of hemp-derived extracts rich in the cannabis compound commonly known as CBD at its 25 stores across the nation.
“We’re not afraid to be disruptive and pave the path and be pioneers,” said Sindy Wise, Lucky’s director of apothecary.
The move appears unheralded in the American retail market where the legality of such extracts has been called into question by the U.S. Drug Enforcement Administration.
In late September, Target.com quietly began selling a selection of CBD oils made by Denver’s CW Hemp. The decision