Tourism officials in Nevada are exploring how legal cannabis could attract visitors to the Silver State.
In an email to The Cannabist, the Nevada Division of Tourism said the topic of cannabis is set to be included in its upcoming marketing research.
Nevada recently became the fifth state to permit recreational cannabis sales, after Colorado, Washington, Oregon and Alaska. Officials are now hoping to figure out whether legal cannabis could indeed serve as a tourist attraction, and if so, to what extent.
“The results of that research will drive just how much we promote (marijuana’s) legality/availability here,” said Nevada Division of Tourism chief communications officer Bethany Drysdale. “In the meantime, because most of our hotel properties are associated with a casino, and casinos are federally regulated, we are not promoting marijuana as recreation to out-of-market visitors.
“Marijuana is still illegal in casinos/casino-hotels, and in public places, and it cannot be transported across
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