According to a new study from Eaze, a technology company that facilitates medical cannabis deliveries, their consumer base is educated, employed, and have higher-than-average income levels.
According to the Insights study, 91 percent of cannabis consumers are employed full-time and 49 percent reported a household income of $75,000 or more, with 16 percent reporting an income between $100,000 and $149,000. Fifty-one percent reported holding a college degree or postgraduate degree. According to California census data, only 39 percent of adults in the state have completed a bachelor’s degree or higher.
One in five respondents, or 22 percent, indicated they are parents, while 27 percent of cannabis consumers said they were married or in a domestic partnership. Sixty-three percent of those parents use cannabis on a daily basis.
According to the researchers, the modern cannabis consumer spends more on cannabis products ($1,704) annually than the